Metro Branding vs Bus Advertising

  VS   

                  Bus Branding                                          Metro Advertising

             Advertising nowadays is getting more and more advanced as well as innovative. Not only the media owners but the consumers as well want to sell and see something good and exclusive respectively. In this article, let’s try to understand the basic difference, merits-demerits and usefulness between Bus Branding in India and Metro Advertising in India.

Bus Branding is one of the Traditional and most used Media format in India whereas Metro Advertising is nowadays a sensation and popular media format. In a narrow version, Bus Branding means Branding on Buses that’s it otherwise in a broad view, Bus Branding includes Branding inside and outside the Buses, Branding on Bus Queue Shelters and Branding on ISBT or Bus Terminals. Bus Branding is a moving media, these are giant billboards moving from here to there carrying brands over them. Bus Branding offers the Marketers an ample space to showcase their Brands over the same. There is “Inside Bus Branding and Outside Bus Branding”. Inside Bus Branding whereas offers branding on seat back panels, handle bars, LCD screens, audio announcements etc. Outside bus branding offers branding space on bus back panels, conductor side panels and driver side panels. With the introduction of “JNNURM Buses/Low Floor Buses” the branding criteria has changed upside down. These new buses are bigger in size, in multiple colours and are more eye catchy than old buses. Bus Branding in India is currently available in more than 70+ cities and in almost all states of India.

Comparatively Metro Branding is a new entrant in the market yet most popular among other media formats available for advertising. Metro Branding in India offers branding inside the Metro train, outside the Metro train, branding at Metro stations, branding on Metro properties such Metro pillars, Metro bridges, Metro boarding tokens etc. Currently Metro Trains are present in 7 cities with branding options available in all Metro cities. In Gurgaon, there is Rapid Metro Train whereas in Mumbai there is Mono Rail which is also a look alike of Metro Trains. Inside Metro Train branding offers marketers to get their brand advertise on panels, grab handles, LCD screens etc. whereas Outside Metro Train branding gives the whole Metro train to be wrapped under brand’s colour. By the time a consumer enters the Metro Station, the branding starts with station media itself, with branding outside the train, branding inside the Metro train and the time when he/she is leaving, Metro advertising has out last itself with a benchmark.

Just like everything has its merits and demerits so as our media formats, Bus Branding whereas a giant moving media, expresses its monopoly on roads, whereas metro branding is also a moving media but bound to the routes and machines. Buses where covers the whole city by moving from place to place with multiple routes, metro trains are confined to specific routes. One metro train with 4-6-8 bogies are enough in against similar number of buses for advertising. Branding area is also more than enough in Metro trains than in Buses. Stucking in Jams and Traffic increases the visibility times to the public at large whereas minimum breakdowns in Metro trains are obvious to expect. The cost part for advertising with both mediums is also a deciding factor among the two. Metro Advertising in India being new to the market is quite expensive when compared to Bus branding.

Now let’s come to the usefulness to the marketers as well as to the public at large. Buses whereas used by everyone and by people of all ages whereas Metro Trains are currently used by the major portion of working population and remaining by general public. Marketers nowadays plan their marketing campaign keeping these statistics in mind. There are separate marketing campaigns for multiple products whether to get branded on buses or with metro media.

In the end we can say that Bus Branding in India has an extra edge over Metro Advertising in India but with increased use of Metro Trains and with its wide popularity, Metro Train Advertising in India will soon come up not over Bus Branding only but above other media formats as well.

Thanks……

Deepak Khatri

North India Head

Organized Outdoor Options

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