Monday 9 January 2017

Hoarding Advertising in India







Hoardings in India are the 
traditional media format. These are big, giant, large formats, even digital screens are taking place nowadays. Being static in nature this media format continuously roll the eyeballs and generating ROI for the brands. Hoardings in India can be classified into many formats like Billboards, Unipoles, Gantries, Duct Panels, foot over bridge branding, Wall panels, Sign boards etc. Every format has its own speciality and separate target group. On one hand where these giant media formats captures hundreds views at once while on the other hand they holds a substantial place in the advertising market. Companies prefer to have billboards larger in size and at prominent locations as this media is easily available in different sizes, different formats and almost at every location. Front Lit hoardings and backlit glow boxes have turned up the media visibility and brand’s viewership to next level. With the entry of digital screens under the category of Hoardings, Indian advertising industry is all set to follow Times Square’s digital media lobby. With increase in number of different formats, different sizes and pan India presence, our government’s task has also increased, the task of keeping legal hoardings in the market. Illegal hoardings have also play a major role in the advertising business, by cutting down the competitors margins to creating a risk to the society as well.

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 A plan of action has already been in pipeline from the government to clean such nuisance from the society & to create a healthy business environment for the media owners. Being the traditional media format, Hoardings hold a substantial part in terms of market share as well as in presence. Hoardings are easily available in almost every part of a city. They are present on roads, on highways, nearby schools, colleges, universities, local markets, shopping centres, commercial complexes, industrial areas, hospitals, playgrounds, religious places, railway stations, airports and almost everywhere. This vast reach gives the advertisers a bigger scope to plan and get it executed accordingly. This media is also available in different sizes, from smaller ones to giants, from vertical to horizontal, biggest wall panels to bridge panels, such huge sized advertising medium defines the brands in consumer’s mind if used properly. 
 
Airpport Advertising in India


                                              Thanks
Deepak Khatri
North India Head
Organized Outdoor Options

9999083267

3 comments:

  1. Hoarding Advertising is very successful as they catch the eyes in large numbers. Thanks for sharing your views

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  2. Eumaxindia is best Hoardings agency in Chennai, Hoardings Location, Rate & Type, and Book Chennai Hoarding advertising online today, we provide Best Hoardings in Chennai with affordable price.

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  3. We know what type of hoarding will work for you and where we need to place it for the best results; all you have to do is share your requirements, and our team will handle everything else, from hoarding to permission. Go Hoardings is one of the best providers of hoardings Advertising Company in Chennai, using digital printing on flex hoarding standards to meet the clients' satisfied demands.

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