Hoardings Advertising in East Delhi

East Delhi or “Trans Yamuna” is known for Asia’s biggest readymade garments market, Gandhi Nagar, hub for CA students and their coaching centres, Laxmi Nagar, one of the biggest temple in the world, Akshardham, sharing its boundaries with Noida in south and Ghaziabad in east. In this article we will talk about Hoardingsin East Delhi, famous locations, busiest markets and roads. This zone of Delhi city has a population of more than 14 lacs with an area of 64 square km along with population density of more approx. 22,000 persons per square km.

 Famous markets in East Delhi are Laxmi Nagar-Shakapur, Lal Quarter market in Krishna Nagar, Gandhi Nagar, Telivara in Shahdara, Preet Vihar, Nirman Vihar and Geeta Colony. With connectivity to Noida and Ghaziabad, East Delhi gets their number of commuters from these two cities as well. From branch offices to corporate buildings, many job lookers, students, teachers, businessmen and youth finds everything here very easily. When it comes to marketing and branding in this zone, Hoardings, billboards, Unipoles etc plays a major role. One can find the busiest roads and markets full of hoardings. Major roads that gives the best visibility to the brands for advertisement are Vikas Marg, Patparganj Road, NH-24, Geeta colony road and Noida link road. Multiple options with Hoardings of different sizes, different locations and great visibility.

               Few famous sites are installed near Akshardham, a back to back stretch of Unipoles from Ghazipur to Akshardham, Unipoles from Akshardham going towards Noida, Laxmi Nagar to ITO, Multiple hoardings in Preet Vihar, Nirman Vihar and Laxmi Nagar gives numerous options to the marketers to set up their brands and get it promoted. The major residential areas in East Delhi are Laxmi Nagar, Geeta Colony, Mayur Vihar, Gandhi Nagar, Krishna Nagar, Shakarpur and Dilshad Garden. Hoardings in East Delhi are spread up evenly in all such areas, brand can get their marketing plans set up accordingly with reference to the residential areas. East Delhi also have ISBT situated at Anand Vihar with hundreds of buses daily commuted to and from Delhi on daily basis, keeps East Delhi busy all day long. Hoardings in East Delhi can be planned nearby industries or commercial markets as well. Here we have Patpargunj industrial area, Gandhi Nagar market, seelampur shahdara, telivara shahdara etc are few major commercial areas in East Delhi. One can also find the majority of people living with same religion and community at specific areas like south Indians in Mayur Vihar III, Bengalis and Christians in Mayur Vihar I, Punjabi families in Geeta colony, Krishna nagar, chander nagar, ram nagar, majority of muslim people in seelampur shahdara and khureji. Whereas transportation serves almost every other medium from metro trains to buses, autorickshaws, shared autos, two-three-four wheelers, personal vehicles, with great availability comes with great traffic jams as well. 

One can easily find Hoardings installed on buildings, numerous Unipoles on roadsides, with Metro Trains growing rapidly Metro Media offers Bridge Panels, Metro Pillars Branding, Pole Kiosks, Building Facades and many more. In the end we can say that East Delhi offers huge potential to the marketers to get their brand promoted with many options in hoardings, billboards, Unipoles, bridge panels, wall panels, pole kiosks, metro pillars and many more.

Thanks……

Deepak Khatri

North India Head

Organized Outdoor Options

9999083267

Hoarding Advertising in India

Hoardings in India are the 
traditional media format. These are big, giant, large formats, even digital screens are taking place nowadays. Being static in nature this media format continuously roll the eyeballs and generating ROI for the brands. Hoardings in India can be classified into many formats like Billboards, Unipoles, Gantries, Duct Panels, foot over bridge branding, Wall panels, Sign boards etc. Every format has its own speciality and separate target group. On one hand where these giant media formats captures hundreds views at once while on the other hand they holds a substantial place in the advertising market. Companies prefer to have billboards larger in size and at prominent locations as this media is easily available in different sizes, different formats and almost at every location. Front Lit hoardings and backlit glow boxes have turned up the media visibility and brand’s viewership to next level. With the entry of digital screens under the category of Hoardings, Indian advertising industry is all set to follow Times Square’s digital media lobby. With increase in number of different formats, different sizes and pan India presence, our government’s task has also increased, the task of keeping legal hoardings in the market. Illegal hoardings have also play a major role in the advertising business, by cutting down the competitors margins to creating a risk to the society as well.

 A plan of action has already been in pipeline from the government to clean such nuisance from the society & to create a healthy business environment for the media owners. Being the traditional media format, Hoardings hold a substantial part in terms of market share as well as in presence. Hoardings are easily available in almost every part of a city. They are present on roads, on highways, nearby schools, colleges, universities, local markets, shopping centres, commercial complexes, industrial areas, hospitals, playgrounds, religious places, railway stations, airports and almost everywhere. This vast reach gives the advertisers a bigger scope to plan and get it executed accordingly. This media is also available in different sizes, from smaller ones to giants, from vertical to horizontal, biggest wall panels to bridge panels, such huge sized advertising medium defines the brands in consumer’s mind if used properly. 
 

                                              Thanks

Deepak Khatri

North India Head

Organized Outdoor Options

9999083267