Metro Branding vs Bus Advertising

  VS   

                  Bus Branding                                          Metro Advertising

             Advertising nowadays is getting more and more advanced as well as innovative. Not only the media owners but the consumers as well want to sell and see something good and exclusive respectively. In this article, let’s try to understand the basic difference, merits-demerits and usefulness between Bus Branding in India and Metro Advertising in India.

Bus Branding is one of the Traditional and most used Media format in India whereas Metro Advertising is nowadays a sensation and popular media format. In a narrow version, Bus Branding means Branding on Buses that’s it otherwise in a broad view, Bus Branding includes Branding inside and outside the Buses, Branding on Bus Queue Shelters and Branding on ISBT or Bus Terminals. Bus Branding is a moving media, these are giant billboards moving from here to there carrying brands over them. Bus Branding offers the Marketers an ample space to showcase their Brands over the same. There is “Inside Bus Branding and Outside Bus Branding”. Inside Bus Branding whereas offers branding on seat back panels, handle bars, LCD screens, audio announcements etc. Outside bus branding offers branding space on bus back panels, conductor side panels and driver side panels. With the introduction of “JNNURM Buses/Low Floor Buses” the branding criteria has changed upside down. These new buses are bigger in size, in multiple colours and are more eye catchy than old buses. Bus Branding in India is currently available in more than 70+ cities and in almost all states of India.

Comparatively Metro Branding is a new entrant in the market yet most popular among other media formats available for advertising. Metro Branding in India offers branding inside the Metro train, outside the Metro train, branding at Metro stations, branding on Metro properties such Metro pillars, Metro bridges, Metro boarding tokens etc. Currently Metro Trains are present in 7 cities with branding options available in all Metro cities. In Gurgaon, there is Rapid Metro Train whereas in Mumbai there is Mono Rail which is also a look alike of Metro Trains. Inside Metro Train branding offers marketers to get their brand advertise on panels, grab handles, LCD screens etc. whereas Outside Metro Train branding gives the whole Metro train to be wrapped under brand’s colour. By the time a consumer enters the Metro Station, the branding starts with station media itself, with branding outside the train, branding inside the Metro train and the time when he/she is leaving, Metro advertising has out last itself with a benchmark.

Just like everything has its merits and demerits so as our media formats, Bus Branding whereas a giant moving media, expresses its monopoly on roads, whereas metro branding is also a moving media but bound to the routes and machines. Buses where covers the whole city by moving from place to place with multiple routes, metro trains are confined to specific routes. One metro train with 4-6-8 bogies are enough in against similar number of buses for advertising. Branding area is also more than enough in Metro trains than in Buses. Stucking in Jams and Traffic increases the visibility times to the public at large whereas minimum breakdowns in Metro trains are obvious to expect. The cost part for advertising with both mediums is also a deciding factor among the two. Metro Advertising in India being new to the market is quite expensive when compared to Bus branding.

Now let’s come to the usefulness to the marketers as well as to the public at large. Buses whereas used by everyone and by people of all ages whereas Metro Trains are currently used by the major portion of working population and remaining by general public. Marketers nowadays plan their marketing campaign keeping these statistics in mind. There are separate marketing campaigns for multiple products whether to get branded on buses or with metro media.

In the end we can say that Bus Branding in India has an extra edge over Metro Advertising in India but with increased use of Metro Trains and with its wide popularity, Metro Train Advertising in India will soon come up not over Bus Branding only but above other media formats as well.

Thanks……

Deepak Khatri

North India Head

Organized Outdoor Options

9999083267

Outdoor Bus Advertising in India

Why You choose bus advertising over traditional advertising medium in India ?

Buses go where people go. Buses are like moving hoardings which travels across one place to another. Buses reach people numerous times throughout the day in markets, residential areas etc.

Buses are the most seen medium in the city. Bus Messages are powerful, eye catching and hard to ignore. They are ideal for promoting the product across the country. Bus Advertising in India is powerful medium to express your brand. Buses are present on every single street of the city. everyone will see them regardless whether they are pedestrians, motorists etc. Bus advertising are great opportunity for brands and retailers to drive footfall and generate revenue. Bus advertising is also visible to people stuck in traffic or in buildings when the bus is stationary. Almost all big brands are on buses nowadays. With Jnnurm buses, all low floor buses attracts more advertisers. To advertise on city buses you can contact organized outdoor options. They are pioneer in Bus Advertising across India.

To advertise on City Buses in India : 9999163133

To advertise on State Buses in India: 8860886720

Outdoor Hoarding Advertising in Metro Cities

Hoardings in Metro Cities: Delhi & NCR, Mumbai, Bangalore, Kolkata, Hyderabad, Ahmedabad, Chennai

Chapter 1: Delhi & NCR

After this article, you’ll be able to understand about Hoardings in Delhi & National Capital Region (Noida, Gurgaon, Faridabad and Ghaziabad). Let’s begin with National Capital Territory Delhi.

Delhi is the second most populous city of India after Mumbai and 4th-largest urban area in the world. OOH Advertising is increasing at decreasing speed in Delhi. Delhi is the largest commercial center in Northern India. Outdoor Advertising offers the chance to reach consumers on their way to and from work, shopping and travel. Time spent outside the home increases each year in the NCT.

More than 2200 Hoardings in Delhi to choose from. Major Area for advertising in Delhi are Connaught Place, South Ex., Nehru Place, Vikas Marg, North Campus, Kashmiri Gate, Hauz Khas etc.

Delhi Metro is the world's 13th largest metro system in terms of length. Delhi Metro was India's first modern public transportation system which has revolutionised travel by providing a fast, reliable, safe, and comfortable means of transport.

With 212.60 Km of total length of Delhi metro network and 25.9 Lacs passenger travelling per day from Delhi metro. It’s a hot property for the advertisers to promote their brands in Delhi. With major Stations like Rajiv Chowk, Kashmiri Gate, Delhi University, Central Secretariat, Nehru Place, Hauz Khas, AIIMS, Green Park, Dilshad Garden, Lakshmi Nagar etc.

Options like Metro Train Branding (External Branding & Internal Branding), Metro Station Advertising (On Platform – Static Panels & Concourse Static Panels), and Metro Pillar Advertising in Delhi.

Other Advertising Options available with Delhi Metro are Token Branding, Metro Card Branding, Semi-Naming Rights and Activations in Metro Stations.

Delhi Metro Rail Corporation (DMRC) also introduced DMRC Feeder Bus Advertising. Mini buses with full wrap advertising and new mid-size buses also available.

Options like Mall Advertising are also available in Delhi & NCR. Major Malls like DLF Promenade, DLF Emporio Mall, Select City Walk, MGF Metropolitan and Pacific Mall etc.

Various Advertising Options are available inside Mall like Glass Façade, Elevator Branding, Escalator Branding, Danglers, Wall Wrap, Parking Advertising, Pillar wrap, Washroom Branding etc.

From 2015, Delhi Transit Buses are also available for advertising. You can advertise the back panel and Passenger Side Panel with Inside Branding Options. It covers entire Delhi.

DTC and DIMTS together installed more than 1500 new stainless steel bus shelters in delhi before commonwealth games 2010. All new bus shelters are neat and clean modern shelter type. Advertising is also available on those shelters. Almost all of them are back lit shelters.

In our next article, we’ll help you to understand the National Capitol Region in advertising.

With Organized Outdoor Options you can advertise in mention above outdoor advertising options. Organized Outdoor is working in the field for organized outdoor media. With OOO, you can advertise on any kind of media like Hoardings in India, Bus Shelters, Metro Stations, Buses, Malls and Railways etc.

For any other query, you can call us at 9999163133/8860886720

Visit us @ http://organizedoutdoor.com

OOH Advertising in India

Can we organize the ooh advertising industry in India ?

OOH Advertising in India is still one of the highly unorganized market. It’s really a tedious task for the advertisers to find outdoor media and the information related to it. Duplicate Data, Different rates for the same sites, illegal Media, Lack of data regarding traffic information, Monitoring the campaign, Forged Pictures are some of the setbacks which make this industry more complicated. No fixed currency like TAB Ratings which can help in suggesting the best space to advertise. It’s increasing in decreasing rate.

In mid 2014, Revere Media LLP launched Organized Outdoor Options  keeping in mind to make a change in ooh advertising.

Organized Outdoor Options based out in Delhi working Pan India with some of the big brands across India. With 8 Representative offices, 4 printing units and monitoring team across 40 cities in India.

The network is growing day by day now. More than 120 Media Owners are working with Organized Outdoor Options to solve this problem.

In December 2016, Organized Outdoor Options announced the “Organized Outdoor Platform”. Single Platform for the all the needs related to the outdoor advertising. You can plan the campaign sitting in your office on your laptop or smartphone. You can choose from various options while planning the media. Hoardings Advertising to Bus Advertising. Mall Branding to Bus Shelter Advertising. Choose the media, select the duration and you can plan the campaign in 5 minutes with real time availability and best rates.

Single platform to plan, create, analysis, monitor. Organized Outdoor Platform will be ready by next financial year.

You can contact for more outdoor advertising related queries

+91-9999163133/+91-8860886720 

Visit   :    http://organizedoutdoor.com/

Hoardings in India

This page will help you to find hoardings across India. With Hoardings in India page you can check out different types of billboards across India. You can check out hoardings in Mumbai. Message us if you need any hoardings across India. We’ll share the complete outdoor plan with you. Book OOH Media with us!

Hoardings brings your message to a local audience and impact your customers where they live, work and play. From launching a new product to brand awareness hoardings are the best possible way to spread your message into masses.

Hoarding Material

Hoardings are printed on a lightweight recyclable material called Flex. Which is installed as a single sheet onto the structure without the use of glue.

Benefits of hoardings

1) Hoardings are available on roads, highways and other major locations.

2) These structures are seen by vehicular traffic and pedestrians in commercial and industrial areas.

3) Designed to be mass produced and posted in multiple locations to flood the market all at once.

4) It can't be switched off like TV.

For More Information Visit : Outdoor Advertising in India